The team that runs your back office.
Licensed accountants, auditors and engineers working as one team on Practica, the AI platform we built ourselves, so your books close faster, your filings go out on time and someone accountable signs every one.
Licensed professionals, on a platform we built ourselves
Unlike a traditional firm that sells billable hours, or a software company that sells licences, we sell outcomes: books closed in 7 days, filings submitted on time, payroll done right, signed by a licensed professional who stands behind it. AI does the volume; people judge and take responsibility.
Our own licensed accounting, tax and audit practice in Ho Chi Minh City serves around 140 SMEs with 25 professionals, and Practica runs every one of its filings. We are our own first customer.
ReOrc was founded by a team that spent years building data systems, operational workflows and technology platforms at scale, including at one of Southeast Asia's leading digital commerce platforms, helping global brands run operations across marketplaces, logistics and customer channels.
Built around AI, not bolted on
Most firms add AI tools to a process designed around manual work. We designed the whole service around the platform, so you get a faster close, fewer errors and a back office that doesn't depend on any one person.
A traditional firm
- Your file waits in a queue until a partner can review it
- Most bookkeeping is still keyed by hand, so errors slip through
- Billed by the hour or by the filing
- Know-how sits with one accountant and leaves with them
ReOrc
- Agents do ~90% of the work; a licensed professional reviews and signs, and your month closes in 7 days
- Every correction becomes a rule, so the same mistake doesn't come back
- One fixed fee per service, agreed before we start
- Your books live in the platform, not in one person's head
What we believe
Built by operators who have scaled real businesses themselves.
Sell outcomes, not tools
You pay for completed results, not a piece of software you have to run yourself.
People take responsibility
A licensed professional signs every filing and represents you before the authorities.
Real-time transparency
A bilingual client portal shows your financials, filings and deadlines at any time.
Proactive compliance
We build compliance into the technology once and apply it centrally, so you never chase regulations one by one.
AI + human
AI handles the repetitive volume; humans judge, supervise quality and carry the final accountability.
Leadership
A team that built and ran Southeast Asian digital commerce platforms, combined with two decades of licensed accounting and audit practice.
MSc in Applied Data Analytics, Bournemouth University. Co-founder of Datamart Solutions and, after its merger with Intrepid Asia, Chief Product Officer leading a regional team across six countries; later CPO of Flywheel SEA (Omnicom). Earlier at Lazada and Techcombank.
PhD, University of London. Former Chief Data Scientist at Lazada, responsible for operations research, forecasting and fraud detection; co-founder of Datamart Solutions and chief architect at PowerSell. Built distributed computing systems for research institutions including CERN.
Over 20 years in tax advisory, accounting and auditing, and former Vice Director at DFK Vietnam. Leads ReOrc's licensed practice in Ho Chi Minh City, where every filing is signed and Practica runs on real client books.
Over ten years building and scaling customer-experience and operations organisations across Southeast Asia, with senior regional roles at Lazada Indonesia, Intrepid Asia and Flywheel Digital. Co-founder and former COO of Aladdin Commerce.
Life at ReOrc
Ready to shape the future of AI-powered business operations? Join us.
See how we run a back office
Book a free review and we'll show you Practica working on real documents.
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