About ReOrc

The team that runs your back office.

Licensed accountants, auditors and engineers working as one team on Practica, the platform we built ourselves, so your books close faster, your filings go out on time and someone accountable signs every one.

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Licensed professionals, on a platform we built ourselves

Unlike a traditional firm that sells billable hours, or a software company that sells licences, we sell outcomes: clean books every month, filings submitted on time, payroll done right, with a licensed professional who stands behind every one of them. AI on our own platform does the volume; people judge and take responsibility.

Our own licensed accounting, tax and audit practice in Ho Chi Minh City serves SMEs across many industries with 25 professionals, and Practica runs every one of its filings. We are our own first customer.

ReOrc was founded by a team that spent years building data systems, operational workflows and technology platforms at scale, including at one of Southeast Asia's leading digital commerce platforms, helping global brands run operations across marketplaces, logistics and customer channels.

What it means for you

Built around one platform, not bolted together

Most firms add tools to a process designed around manual work. We designed the whole service around our own platform, so you get a faster close, fewer errors and a back office that doesn't depend on any one person.

A traditional firm

Your file waits in a queue until a partner can review it
Most bookkeeping is still keyed by hand, so errors slip through
Billed by the hour or by the filing
Know-how sits with one accountant and leaves with them

ReOrc

AI posts the routine entries; a licensed professional reviews and signs, and your books are typically closed within 7–10 working days
Every correction becomes a rule, so the same mistake doesn't come back
One fixed fee per service, agreed before we start
Your books live in the platform, not in one person's head

What we believe

Built by operators who have scaled real businesses themselves.

Sell outcomes, not tools

You pay for completed results, not a piece of software you have to run yourself.

People take responsibility

Someone with a licence and a name signs your filings and represents you before the authorities.

Real-time transparency

A bilingual client portal shows your financials, filings and deadlines at any time.

Proactive compliance

We build compliance into the technology once and apply it centrally, so you never chase regulations one by one.

AI + human

AI handles the repetitive volume; humans judge, supervise quality and carry the final accountability.

Leadership

A team that built and ran Southeast Asian digital commerce platforms, combined with two decades of licensed accounting and audit practice.

Hoa Trinh

CEO

MSc in Applied Data Analytics, Bournemouth University. Co-founder of Datamart Solutions and, after its merger with Intrepid Asia, Chief Product Officer leading a regional team across six countries; later CPO of Flywheel SEA (Omnicom). Earlier at Lazada and Techcombank.

Viet Pham

CTO

PhD, University of London. Former Chief Data Scientist at Lazada, responsible for operations research, forecasting and fraud detection; co-founder of Datamart Solutions and chief architect at PowerSell. Built distributed computing systems for research institutions including CERN.

Khanh Trinh

CEO, 3M

Over 20 years in tax advisory, accounting and auditing, and former Vice Director at DFK Vietnam. Leads ReOrc's licensed practice in Ho Chi Minh City, where every filing is signed and Practica runs on real client books.

Wahyu Praptono

COO, Indonesia

Over ten years building and scaling customer-experience and operations organisations across Southeast Asia, with senior regional roles at Lazada Indonesia, Intrepid Asia and Flywheel Digital. Co-founder and former COO of Aladdin Commerce.

Christopher Beselin

Strategic Advisor

Founding Partner and CIO at Endurance Capital, a Southeast Asia-focused investment firm, and previously co-founder and CEO of Lazada Vietnam and Lazada Malaysia during their growth and turnaround phases.

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