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Our mission

Help businesses scale operations with AI, structured systems, and expert support.

ReOrc empowers organizations to automate document workflows, gain reliable operational insights, and manage customer operations at scale, enabling teams to grow without increasing complexity.

Our Story

ReOrc was founded by a team that spent years building and operating data systems, operational workflows, and technology platforms at scale.

Before starting ReOrc, our team worked at one of SEA’s leading digital commerce and brand management platforms. We helped global brands manage large-scale e-commerce operations across marketplaces, logistics systems, customer channels, and internal platforms.

As the business scaled, we faced a common challenge shared by many modern companies:

- Operations were becoming increasingly complex.
- Documents flowed across finance and operations teams.
- Data was fragmented across systems and spreadsheets.
- Customer conversations spread across multiple channels.

While data tools existed, they rarely solved the operational challenges behind the data. We realized businesses didn’t just need better analytics - they needed better operational systems.

ReOrc was created to solve this gap.

By combining AI automation, structured data systems, and human operational expertise, we help companies run critical operations more efficiently and scale with confidence.

Meet the team

Our Values

Built by Operators Who Have Scaled Real Businesses

Focus on Client Success

Our success is measured by the real operational improvements our clients achieve - faster workflows, clearer visibility, and scalable processes.

We build solutions that solve real business problems, not just technical challenges.

Act with Integrity & Respect

Documents, data, and customer interactions are critical business assets.

We operate with high standards of security, privacy, and transparency to ensure businesses can trust the systems we build and manage.

Deliver Impact

Technology alone does not create value. Execution does.

We focus on solutions that reduce operational complexity, automate repetitive work, and help businesses operate more efficiently.

Bold Innovation, Practical Solutions

We push forward in AI and automation, but always with usability and reliability in mind.

Our solutions are designed to work in real operational environments, not just ideal technical scenarios.

AI + Human Collaboration

Automation works best when combined with human expertise.

We design systems where AI handles scale and speed while people provide oversight, judgment, and continuous improvement.

The Team Behind ReOrc

Our team brings experience from scaling real operations across Southeast Asia - building the systems, data foundations, and operational processes behind fast-growing digital businesses.

Hoa Trinh

Chief Executive Officer

Viet Pham

Chief Technology Officer

Wahyu Praptono

Chief Operating Officer - Indonesia

Christopher Beselin

Strategic Partner

Careers

Life at ReOrc

Ready to pioneer the future of AI-powered data analytics platform? Come join us right now!

See open roles